What’s in this guide?

• Main challenges for identity verification in gambling
• Overview of the online gambling regulatory landscape in the United States and Canada
• Recommendations for building  proper verification levels
• Identity verification checklist

Short summary

Fraudsters are targeting the gambling industry in the US and Canada using increasingly diverse methods. These include multi-accounting, illegal chargebacks, account takeovers, bonus hunting, and many other attacks posing a constant threat.

The industry has a tremendous volume of bettors in the region. Gross gambling revenue in the US neared 53 bln dollars in 2021, while approximately 18.9 mln (64.5%) of Canadians aged 15 or older reported gambling the same year. So while the industry is undoubtedly growing in North America, platforms need to pay even greater attention to responsible gambling in order to address social issues—particularly underage gambling.

Sumsub prepared this guide to help businesses understand the gambling laws in the US and Canada to optimize their verification flows. You will learn how to combat fraud, build proper verification processes, screen users for money laundering, and maintain high conversion rates.